PHA Media enlisted to help match-make across the Atlantic
London PR agency, PHA Media, have been given the brief to launch new dating website, iloveyouraccent.com, which aims to match-make Brits and Americans because of, as the name suggests, the mutual appreciation for each others’ accents.
The site, which has been set up by British Expat, Rochelle Peachey, who now lives in Florida, is being launched to coincide with Valentine’s Day on February 14. PHA have been engaged to implement an initial two month effective public relations campaign to build awareness of the site and to increase membership, which already stands at over a thousand pre-launch.
PHA Media’s campaign will focus on creating a public profile for the site’s creator, Rochelle Peachey, who is a dating expert and author of a number of books on the subject, including ‘Eat Your Lonely Heart Out’. There will also be a heavy focus on new media PR to drive new traffic to the website.
Mrs Peachey says; “We see consumer PR as integral to the growth of iloveyouraccent.com over the coming months, helping both to increase our membership base and attract further investment. PHA’s reputation for delivering results is second to none, and we are hugely excited to be working with their creative team over the coming months.’
For more information please contact Senior Account Executive, Ciaran McCale, on 0207 0251358 or Ciaran@pha-media.com
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